World looks
October 16th, 2009 by wordThe world seems to do many things, but few can really grasp it. Do one thing a lifetime used chanel watches to do one thing thoroughly, and is a shortcut to succeed in life.
Section 5 of the market segmentation and difference
The use of market segmentation and differentiation to become NO.1
The first has everything, how can we be first?
We can learn from business development model. We know that full competition in the market can only get the average profit, monopoly in order to reap super profits, to the natural selection, survival of the fittest the fierce competition in the market to obtain the so-called competitive advantage, we must implement a certain direction of the monopoly , or to maintain cost leadership, enabling customers to lower the price to buy your products or differentiation to create some of the industry as a whole but within the framework of your unique personality of things either on one point, the occupation a particular segment . chanel replica watch If a company can not develop along the three strategic directions in at least one direction to develop their own competitive strategy, it means that the company chanel watches was caught in the middle, which is bound to be a low profit.
How to apply limited resources to the most profitable business, and quickly established in this business a competitive advantage to obtain a monopoly position, has become the key to winning business lies. Known as the world39s first CEO of the Welch39s one of the best the principle of generation is built on the basis of such thinking.
Jack Welch took over GE39s future, in order to make enterprises more competitive, according to one of the best of the principle of reduced in size, and then build flat structure, and reorganization of General Electric industry.
According to Welch39s philosophy, in the global competitive market, only rival in the market-leading businesses, to be invincible. Conditions for the existence of any business sector in the market, one of the best , or they will be cut - to rectify the closure or sale. This stage, GE sold a total of 11 billion U.S. dollars worth of business, laid off 17 million people, Welch got so neutron bomb John nickname. In the shut down at the same time, GE also buying 26 billion U.S. dollars worth of new business. GE existing enterprises in the best-performing companies are in line with the following four requirements First, one of the best in the industry second, they have much higher than the general level of return on investment third, with a distinct competitive advantage fourth can fully leverage the use of GE-specific advantages.
As a result of such a strategy, Welch at the helm of General Electric39s 20 years into the General Electric Group, brilliant By nearly 1 000 corporate mergers, to a market value of listed companies across the United States ranked only 10th in the company has developed into a profitable ranked first in the world market value of 4800 billion U.S. dollars, ranking the world39s second world-class companies. Today, General Electric Company already had 12 Division as their respective market leader, there are nine chanel watch Division can be selected for the Fortune 500.
Regarding the first, Haier CEO Zhang39s argument is If the industry does not become the first, even earn money today, tomorrow may be now lost. And Sunco Group, Sun Hongbin, led off the waves in the real estate is out of to such considerations not that we want to fight first, but it was not the first would not be able to survive. This is the Welch one of the best strategy of Chinese enterprises in the response.
Zhang On the business development strategy, said Haier39s strategy is divided into three phases, the first in 1984 and 1991, brand development strategy during the period only did refrigerators a product, 7 years by doing the refrigerator, the gradual establishment of from the brand39s reputation and credit. The second phase was from 1991 to 1998, diversification of product strategy, according to Dongfang Liang were re-light the West principle, from refrigerators to air conditioners, freezers, washing machines, color TVs, every year or two do a good job a product, seven years, its important home appliance product line is close to complete. The third stage is from 1998 to date, international strategy development stage, that is, Haier overseas to develop. So far, the Haier brand value steadily climbed first in China.
A point worth noting chanel,watch,oakley is regardless of any industry, the company has only one first. How can we do first mean? If you do not have the opportunity to boss topple, then the best way is to market segmentation, that is, the blank spots in the industry or the industry39s highest level of cut into the relevant market. For example, the Zong is to produce China39s first child-specific nutrient solution Wahaha nutrition as an entry point to open market, Liang Boqiang China is to produce high-grade nail clippers St. Paul, as the entry point to open hardware market. Now, I separately Description
In China39s current beverage market, Wahaha has become a well-known brand. It is in 1987, started by an individual by 140,000 yuan, after years of hard work, from an unknown alley small factories, among the nation39s largest 500 and the maximum total profits and taxes 500, sales volume from 10 billion in 1996 to develop By 2003 more than 10 billion is regarded as the industry legend.
As early as 1989, the Zong to study the market carefully and found that the domestic brands though there are many nutrient solution nutrient solution was to do domestic enterprises, 38, but belong to the ages of the all-around products, not yet One is for children this target consumer groups.
We are the first 39 with their production such as nutrient solution, not as good as production of the first child dedicated nutrient solution , he therefore seize this market segment, developed for children in child nutrition appetizers, naming it To Wahaha, and dig out the to eat Xiang is a selling point, there is no rational use of esoteric appeal, instead of using drink Wahaha, food is fragrant This kind of emotional appeals, while adults and children lead interaction. Results of Wahaha in child nutrition on the drink of the first Road water .